If all of the IP on the platfom is bundled into a single NFT which is then fractionalized into some token distribution, and all revenue (by way of licensing the art) accrues to that tokenized NFT, then you're effectively driving revenue to the "token entity."

Net, you could sell more equity, but it sounds like the more "correct" method is to sell the tokens from the fractionalized NFT. But all of that is caveated by 1) where is revenue actually accruing & 2) do the tokens actually confer any on-chain rights or are they just symbolic.

Hope that helps in your thinking!